Companies that believe in what they sell and stand behind their beliefs are the ones that make it big. Sometimes, standing out from your competition doesn’t have to just be about your business offerings, but your involvement in other important things in the world. After thinking of other companies as a competition for about a decade, the company simply decided it was ‘’silly’’ to think like that. You haggle about the price, take the car for a test drive, and talk some numbers – overall, it’s a time-consuming and not a very pleasant experience. Thus, it is a good idea to let the marketing team dedicate a part of their social media marketing strategy to work on improving the company leadership’s social media presence and authority. Great marketing always begins from great products. The price listed is the final price. This social proof is pivotal to creating a brand that’s head and shoulders above the competition. Their mission as a company is to accelerate the world’s transition to sustainable energy, and so, they thought it would be best if other companies use their concepts so long as they help in making that transition happen. The customers can easily contribute to the company's strategy because they don't have to … Tesla Advertising Strategy. Tesla’s marketing strategy, then, goes against the trend of developing TV advertisements and pushing its products onto consumers. It proves that instead of worrying about your competitors’ success, your focus should be to become the best at what you do while realizing your company’s mission – which, usually, is meant for the greater good of your target audience. They want the ability to get instant answers to any doubts they may have. Tesla distinguishes itself with a strong online presence, with countless press mentions and millions of followers across the social web. As such, driving a Tesla is much more sustainable in Iceland than in India. This shows Tesla’s ability to embrace competition. Are you doing anything interesting or helping the world? Some customers were given outdated contact information. The “$0 marketing budget” story is great marketing itself. The Tesla team has done this for many smaller islands around the world, but there is no scalability limit, so it can be done for Puerto Rico too. Will your car be able to take the battering of that arduous road trip? With the internet becoming increasingly accessible in recent years, enter digital marketing — […], This is a guest post by AdNabu. Not only does it serve to guide the company in a forward direction during times of turmoil, but if used strategically, it can greatly help with marketing efforts. They can tie up with government and start charging stations in bulk which will make their presence everywhere. Thus, it is a good idea to let the marketing team dedicate a part of their strategy and efforts to work on improving the leadership’s social media presence and authority. Don’t rely too heavily on paid advertising campaigns, instead help your company’s leadership leverage their social media influence and position yourself as an authentic brand with a sense of humor. Download our Tesla SOV brand report now! Not to mention the simplest and most effective form of marketing that results from this strategy – word of mouth. To facilitate that, a strong referral program can really go a long way – something that Tesla has. If your company has a clear vision that resonates with the target audience, every marketing material should incorporate that message – in a thoughtful and methodical fashion. What is Tesla’s marketing strategy? What’s the lesson here? From the very outset of your buyer’s journey, you’ll realize Tesla is different. While nobody outside Tesla has concrete answers for these questions, there’s certainly a lot we can learn from the way Tesla has stood itself apart as a car brand. Their strategy is a force to emulate and with a few simple changes, you can put your brand on the same marketing fast-track as Tesla. Nope. In this business analysis case, Tesla’s products are within the automotive, energy storage, and energy generation markets. Interested in discussing marketing campaign for your website? The entire car buying process is seamless and time-efficient. Tweeting about new business ideas on the commute home, ranting about Twitter locking his account, live broadcasting rocket launches – you name it, he tweets it. In other words, nearly everyone hates ads. Tesla, instead of changing the whole model, can change the location of the stores. In some states selling vehicles directly is banned. Provide first-class customer service after the sale is complete, be transparent about your problems, and be bold enough to create some controversial content. You naturally want others to know about your outstanding experience and it’s no surprise that people trust recommendations from friends and family more than they could ever trust ads of a brand promoting itself. Being completely honest and transparent with your customers is extremely important. But if not, you can still benefit from Tesla in an unexpected way. Tesla steps into the shoes of its customers by thinking through the entire journey. No bargaining, the price listed is the final price. Instead of following the usual guidelines of "tweet this much, include videos" etc., you start to make your own. You’ll likely have to wait for a few weeks before you get your hands on your Tesla. Consistent messaging from every department and employee helps customers stay confident in the company and have a smoother buying experience. Also, don’t be afraid of your competitors’ success but instead, focus on becoming the best in your industry while achieving your company’s long-term objectives and vision. For example, the company can expand in the global automobile market to support further business growth. Simply put, all these things generate positive brand awareness which ultimately translates into more sales in the long run. You, or your CEO, can take a bit more personal approach, and freely engage with the audience. The solution is to wean Tesla off of its near-term dependence on the capital markets by turning at least modestly profitable, which Goldman Sachs projects will … Established players like Ford, BMW, Volkswagen, Honda, Toyota, and what have you, are being challenged by electric and autonomous vehicles from novel brands like Tesla and Waymo (originally Google’s self-driving car project). Now, to dive deeper into these points, here are fifteen lessons we can learn from the apparent marketing strategy of Tesla: One of the biggest drivers of Tesla’s success is its focus on providing the best possible customer experience. Apart from people in the marketing and advertising industry, there may only be a handful of people on the planet who actually enjoy ads. In this way it can make sure whenever the products are damaged the customer has to face no trouble getting it repaired. Moreover, have a strong vision and mission statement that you can incorporate into all your digital marketing and promotions. All rights reserved. They can initiate chain of showrooms. No wonder Tesla has the highest customer loyalty of all car brands with an overall satisfaction rating of 90%. And that’s quite understandable – they have to be extremely cautious about what they’re posting as they’re the face of the company, so to speak. 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